The debate rages on. Which is better? Being published by a traditional company or publishing your own work?

Your answer will depend on where you are in your publishing career.

Many times, travellers on one route are looking down at the other, but there’s no reason for this. We’re all in this together, and one path is right for some while the other trail is right for others.

Unfortunately, mud-slinging has become a popular sport these days between publishers (large and independent) and between authors (both traditionally published and self-published).

What publishers and authors need to know is readers don’t care about publishing companies; most readers can’t tell you the name of the company which published their favourite books let alone which one published the last book they read. Readers only care that the story is good…that’s it…bottom line.

The argument of which type of publishing company produces better work—independent or traditional—is meaningless to readers…and readers are the most important piece in this puzzle.

Do you remember the publishing company of your favourite books? How about the book you’re reading now (no peeking)?

If you’ve written a book and want to self-publish, we’re here to help. Learn more by visiting our Book Publishing Services.